Friday, July 20, 2007

WEEK 1


The prospect of redesigning the entire DC Chefs Magazine is both exciting and daunting. After spending some time reviewing DC Chefs 2006-07 edition and discussing it's design with Publisher Joyce Lavery, Mr Julien and the design team, it is obvious that there is much room for improvement. The ten students in this Honors class will compete with one another to develop the best possible concept - a process that will culminate with a presentation to the AiW faculty, Joyce Lavery, Citronelle's world-renowned Chef Michel Richard (founder of DC Chefs) and a panel of featured local chefs from the publication. Each student will propose a 16-page layout to be reviewed and voted upon. Once a design has been chosen, the team will work together to produce the entire 90-page publication. The pressure is on! Some of the best designers at AiW are working on this project, so if I want to win, I better get to work!